Before we delve into the money issues of ezines, let’s talk about what they are. If you don’t already know, read this section to get a better idea of these things. Believe it or not, but many people involved in the business and some self described distributors don’t even know what the term “ezine” means.
An Ezine is a digital publication which is distributed through some digital form, such as through email or the web. They’re usually targeted to a specific audience, similar to a typical magazine which might be about a niche such as cooking, fitness, or financial matters. Thus, the “E” in ezine refers to the electronic medium, while “zine” refers to a regular magazine type publication.
So now that we know what an ezine is, let’s talk about how to organize and run one. If you already run a business, running an ezine can help you connect with your customers and potential clients. This is a great way to develop and maintain the relationship you have with your customer base.
Plus, you can make money by selling ads in your publication. In this way, your ezine becomes a vehicle to advertise your as well as other companies’ offerings. For example, you might offer cheap auto insurance quotes to a list of young college students. Finding effective cross promotions is key to making money from your publication.
Keep in mind a few things when you start your ezine:
- Keep it simple. Brief, concise, and informative content will draw your readers in and keep them reading. Don’t go for lots of showy pictures or other unnecessary elemnts.
- Don’t overdo it on the ads. It’s a great idea to advertise in your ezine, but keep it to a reasonable level. Be sure to include lots of good content.
- Add your personality to make your ezine warm and inviting. This is part of drawing the reader in to your prose.
- Publish regularly, and be consistent. Your readers will start to expect some regularity, and you need to keep up the habits to build a loyal fan base.
- Proofread your material. It looks very unprofessional to have mistakes or bad spelling in your ezine.
The most important thing is to have fun with your ezine. With time, you’ll build a following and then good things will happen!